According to "Strategy Analytics", Android the Google's mobile platform is present in 88% of all devices sold between July 1st and the end of September.

With the launch of Android, Apple's iOS lost market and fell to 12% market share. BlackBerry and Windows did not obtain any significant market share.

By the end of third quarter of 2016, Android rose 10.3%, while the iPhone dropped 5.2%, in a volume of 375 million smartphones sold.